My Farewell Letter from R K Swamy BBDO

It’s time to bid
a fare thee well to the ‘Pun’dit!

Apart from the usual parting speech,
there’ll be the bit about
how he stands apart as a writer.
Who always spent a good part of the day
getting us to tear our hair apart.

But really, that’s only partly the truth.
Here’s the real stuff,
about the one with the woof and the puff.

Oh he penned and he punned.
And he was a lot of fun, when he didn’t pun.
In fact, you could say he was a good ‘un.
He wasn’t exactly a dude,
but you could hardly call him a prude.
With his copy he was shrewd,
never ever crude.
To the comp he was glued.
‘bout the www he was very clued.

Oh the man, he loved his food.
For the fine stuff he always drooled.
And when he cooked
All of us aahed and oohed
Yes, his moustache always drooped.
But you’d never find him brood.
A good joke he always knewed,
And PJs he always threwed.

A jolly good fellow was he,
with the bottle he always made merry.
He’d go glug, glug, glug,
And the rest of us would go ‘uh oh’!

Oh he was a good colleague,
To many a good buddy,
And sure he might miss we,
But definitely, not as much as we will he!

PS: The ‘part’y is on the terrace tomorrow at 5.30 pm.
We have re’served’ time for snacks.

This memo was written by Sandeep Pai, my copywriting colleague and a good friend.

Just Love it! Brilliant stuff!

Hmmm, all right

Advertising Agency: DDB Melbourne, Australia
Executive Creative Director: Michael Faudet
Art Directors / Copywriters: Michael Davey, John Akritidis
Typographer: John Zurbo

Nice very nice

Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luis Catapano
Photographer: Dercílio Vanzelli

Hey it's whisky!

Advertising School: Chicago Portfolio School, Chicago, IL, USA
Art Director: Jed Moriarity
Copywriter: Dan Catterson

Nice copy

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Stephan Junghanns
Art Director: Ralf Richter
Copywriter: Peter Strauss
Illustrator: Daniel Cojocaru
Typography: Tina Martin, Ralf Richter

Cool stuff

Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Fabian Frese
Art Director: Christian Kroll
Copywriter: Peter Gocht
Photographer: York Christoph Riccius

Good Idea

Advertising Agency: McCann Erickson, Bucharest, Romania
Creative Director: Adrian Botan
Art Director: Catalin Paduretu
Copywriter: Andrei Fodolica

Very nice copy

Advertising Agency: Target, St. John's, Canada
Creative Director: Tom Murphy
Art Directors: Jessica Tipping, James Jung
Copywriters: Sarah Watton, Jenny Smith
Photographer: Ned Pratt

OK

Advertising Agency: Out of the Box, New Delhi, India
Creative Directors: Viral Pandya, Sabu Paul
Art Director / Illustrator: N. Satheesh Kumar
Copywriter: Sabu Paul

Nice idea

Advertising Agency: Teran/TBWA Mexico
Creative Directors: Joaquín Maldonado, Daniel Pablos, Yasser Flores
Art Director: Yasser Flores
Copywriters: Eduardo Rodriguez, Daniel Pablos
Photographer: Rames
Published: November 2007